We’re thrilled to announce SXSW 2025 “Bringing Memphis to Austin” at the legendary Mohawk on March 13! This special event is free to the public during the day and evolves into an official SXSW showcase at night.

The lineup is stacked with incredible artists from Music Export Memphis featuring Lukah, Mak Ro, Cyrena Wages, and Isabella&Sebastian. Topping it all off, witness electrifying performances by The Bar-Kays during the day with Lucero set to rock the stage during the evening portion. 

While you're grooving with us, explore activation spaces hosted by our partners: Choose 901, WYXR, Memphis Travel, Memphis Chamber, Memphis Record Pressing, Stax Museum, and Indie Memphis Film Fest. Discover what makes Memphis so unique and be part of this one-of-a-kind event.

And here's a little something extra: we've teamed up with Memphis Travel for a raffle giveaway, featuring five fantastic prize packages you can win:

• 2 VIP tickets to RiverBeat Music Festival (May 2-4, 2025) with a 2-night hotel stay at the Moxy Downtown Memphis

• 2 VIP tickets to SmokeSlam BBQ Festival (May 15-17, 2025) with 2 round-trip tickets from Austin to Memphis

• 2 VIP tickets to Mempho Music Festival with a 30-minute Choose 901 video consultation on Memphis attractions

• 2 Stax Museum tickets and 1 free item from the Mempho Presents merch store

• 2 WYXR Raised By Sound Fest 2025 tickets

Mark your calendars for March 13, and let's get together at Mohawk Austin to celebrate Bringing Memphis to Austin during SXSW!